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Urban – We know more about creating world-class brand experiences than most. Experience more.

Challenge

Unibet was sponsoring the International Champtions Cup. Our challenge, reinforce Unibets “Luck Is No Coincidence’

Idea

We created ‘Quest for the Best’ an online Football Trivia game designed to test the breadth and depth of fans football knowledge.

Experience

Media: Utilise the existing social communities of each athlete to drive earned media and engagement for the series.. Executions: 4 hero content pieces, propagated via champion Defenders’ social channels. Another 15 elite sporting stars created sharable content that celebrated things they passionately defend. Athletes submissions were shared via their own social networks.

Results

• 15,000 interactions
• 3,500 completed entries
• 65,000 secondary impressions
• 57,000 views

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