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Urban – We know more about creating world-class brand experiences than most. Experience more.

Challenge

The Telstra THANKS program is designed to reward loyal customers with discounts, preferred access and free treats. But for regional Australia, many of these offers are not within easy reach.

Idea

Partnering with Sony Music we created the THANKS Regional Pop Up Gigs, a touring series of concerts aimed at increasing advocacy and lifting NPS in underperforming regions.

Experience

Phase one included eight gigs with artists including Jessica Mauboy, Justice Crew, Dami Im, Taylor Henderson and Jai Waetford. We produced an event in a box kit that toured the nation from January 2014 to May 2015. We managed the 21 events form end to end including venue management, pre-event media promotion, logistics, production and all on site event day production; working closely with Telstra Area General Managers and local regional contacts for a partnered outcome.

Results

30,200 Event attendees

4,300 Competition entries

Radio and television coverage at each event

21 Events from Jan 2014 – May 2015

13,150 Artist signing attendees

633,364 Media Reach

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