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Urban – We know more about creating world-class brand experiences than most. Experience more.

Challenge

Grow SKYN’s consumer database by targeting summer events where 18 - 30 year olds are accessible en masse.

Idea

Treat summer festival goers to a free SKYN ice cream in return for sharing their personal details.

Experience

Our custom SKYN Mr. Whippy van served up free black soft serve ice creams complete with black cones & gold dusting in return for capturing their personal details. Each person also went into a prize draw to win a $1,500 travel voucher.

Results


• 30,000 impressions
• 15,000+ Skyn Condom & Lube packs distributed
• 10% growth of SKYN’s consumer database

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