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Urban – We know more about creating world-class brand experiences than most. Experience more.

Challenge

Show SKYN’s support for the LGBTQIA+ community by creating a memorable & shareable experience for those attending the Midsumma Carnival in Melbourne.

Idea

Give Midsumma festival goers the opportunity to shine in our purpose built SKYN Glitterbox.

Experience

The SKYN Glitterbox provided the ultimate photo moment for people at Midsumma. Once inside, gold glitter was thrust around the room as a you and your friends danced to your favourite music track. A camera inside the box captured the moment & turned the content into a GIF that could be shared online & a branded print out of the photos available to collect onsite.

Results


• 80,000+ on site impressions
• 38,000+ condom and lube packs distributed
• 34% share rate of Glitterbox content

Experience More