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Challenge

The core idea for the Share a COKE campaign was a simple one – encourage the sharing of coca-cola by putting 150 of the most popular names onto limited edition bottles – the problem that this presented was a little more complex. What about the rest of us?

Idea

Design a live experience that guaranteed a personalised Coca-Cola experience for everyone.

Experience

Touring sets that looked like exploding COKE cans toured the country allowing everyone the chance to have their name printed onto a can of Coca-Cola instantly.

Impact

• 326,378 engagements (349% over target)
• 6,755,537 brand impressions
• Ex Awards (U.S.), Gold
• APMA STAR Awards, Grand Prix Winner
• Cannes Lions Best Use of Experiential Marketing, Finalist

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