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Challenge

HCF believe that your Health Comes First. But how could we bring this message to to life in the real world across a range of different sponsorships?

Idea

The HCF Health Hub was a multi-touchpoint, immersive experience that educated people on how to make better healthy choices at major sporting & charity events.

Experience


• HCF branded Mr. “Veggie” Van distributing samples of “Fresh Fries” and dips
• Creation of a digital skill tester game that promoted making healthy choices
• Member giveaways (branded Netballs & smartbands)
• Full body biometric scans
• How to check for Breast Cancer tutorials
• Eye Health Check Ups

Results


• Exposure to over 200,000 fans and participants
• 16 activations at key AFL, Netball & Mothers Day Classic events
• Over 1000 game plays of the HCF Challenge
• 25,000 serves of “Fresh Fries”
• 577 HCF member giveaways

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