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Urban – We know more about creating world-class brand experiences than most. Experience more.

Challenge

Spread the message that I’m A Celebrity would be back on TV in early January 2019 instead of March.

Idea

There’s no denying - watching celebrities eat creepy crawlies on national TV is great viewing. But how many viewers would take the challenge themselves?

Experience

Our branded ice cream carts offered free jungle treats to passerbys – chocolate ice cream with lolly snakes or strawberry and cream with real crickets. Our staff members, who were decked out in jungle uniformed, reminded people to tune into Channel 10 that evening for the show launch.

Impact

• 26 pieces of content created
• 5 locations
• 8,000+ ice cream samples given out

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