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Urban – We know more about creating world-class brand experiences than most. Experience more.

Challenge

To support Airbnb’s partnership with Disney & the release of Finding Dory, we were tasked with the almost impossible brief - Build a floating home on the Great Barrier Reef to overnight accommodate our lucky competitions winners!

Idea

The purpose built floating Airbnb listing included 2 bedrooms, inspired by everything the Reef has to offer. Moored 25kms offshore, our guests could literally jump off the back deck and be instantly snorkeling with Nemo.

Experience

Our Spanish winners overnight was hosted by Pascal, a 19 year old local who has grown up on the Reef with his family.
Our guests were treated to guided snorkelling, secluded island dining & a chance to watch Finding Nemo from the shores of the reef, ensuring its was a trip that they’ll never forget!

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